Harland Sanders himself visited the Japanese operations in 1972, 19. The strategy was a success, and by December 1973, 100 outlets had been opened. The first outlet under the new approach opened in 1972 in Kobe, an upmarket residential area with a large Western expatriate community. As a result of this failure, Mitsubishi's original plan for urban locations was pursued. Two more locations were opened in Osaka, but the stores struggled, and after less than a year of operation, had lost JP¥ 100 million. The American parent wanted suburban locations, whereas Mitsubishi argued for city center locations, as cars had not been widely adopted in Japan at that time. Īfter the debut proved successful, the first proper store was opened in the suburban location of Nagoya in November 1970. Following four years of negotiations, Mitsubishi was awarded the franchise rights to KFC in Japan, and a test store was opened at the Osaka World Expo in March 1970.
KFC Japan was originally formed as a joint venture between the American parent and the Japanese Mitsubishi Corporation. In Japan, 70 percent of sales are takeout, with customers tending to buy fried chicken for parties and other special occasions and eating it as a side dish. Japan is the third-largest market for KFC after China and the United States with 1,165 outlets as of December 2014.
The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). Redroof Pizza, Pizza Hut Japan, Natural Dining
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